Hand in Hand Soap was started by two social entrepreneurs who believe that business can do so much more than just make money. "The goal was to come up with a household product people use every day, that had the power to save lives. We came across an article reporting that each year over 5 million people die of diseases caused by poor water quality and lack of proper hygiene. After further research, we discovered that those deaths could be prevented by handwashing and clean water. It was at that moment that Hand in Hand was conceived." 
Each product line has a social mission of its own. Clean Water products provide one bar of soap and a month of clean water to communities in Haiti. Espere, the creole word for "hope," products provide essential micro-loans and small business funding to communities and business owners in developing areas of Haiti, empowering them to support themselves and strengthen their communities from within. Rainforest products each save 100 square feet of indigenous rainforests from the palm oil logging industry.